thomas mercier

thomas mercier

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capstone project

visual identity

BRANDING

ILLUSTRATION

capstone project

visual identity

BRANDING

ILLUSTRATION

capstone project

visual identity

BRANDING

ILLUSTRATION

capstone project

visual identity

End-of-study personal project

Creation of a visual brand language (brand design guideline) accompanied by communication visuals. Chosen topic: SpaceX.

End-of-study personal project

Creation of a visual brand language (brand design guideline) accompanied by communication visuals. Chosen topic: SpaceX.

End-of-study personal project

Creation of a visual brand language (brand design guideline) accompanied by communication visuals. Chosen topic: SpaceX.

Goals

Rethink the visual identity of SpaceX by infusing it with a more emotional and imaginative dimension, in contrast to its usually rather technical and scientific communication.

Goals

Rethink the visual identity of SpaceX by infusing it with a more emotional and imaginative dimension, in contrast to its usually rather technical and scientific communication.

Goals

Rethink the visual identity of SpaceX by infusing it with a more emotional and imaginative dimension, in contrast to its usually rather technical and scientific communication.

project features

project features

Excerpt from the graphic charter

Excerpt from the graphic charter

Moodboard, visual inspirations and overall graphic vibe.

Moodboard, visual inspirations and overall graphic vibe.

Communication visuals and situational setups

Communication visuals and situational setups