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Renault Trucks
electric truck teaser
ANIMATION
BRANDING
AUTOMOTIVE
Renault Trucks
electric truck teaser
ANIMATION
BRANDING
AUTOMOTIVE
Renault Trucks
electric truck teaser
Renault Trucks
electric truck teaser
ANIMATION
BRANDING
AUTOMOTIVE
Context
design teams
product launch & onboard interface
launch communication
Pain points
promote a complex technical innovation
lack of emotional impact produced
pre-launch leak
Opportunities
create an immersive product narrative
strengthen the launch's appeal
promote the range
Solution
launch teaser
After Effects + 3D production
integrated motion design
Impact
4,000 electric trucks sold
product group sales reference
+1M views on YouTube
Renault trucks
In 2024, the Lyon site launched a 100% electric Renault Trucks truck with long range, addressing the challenges of the European ecological transition. 1700 electric trucks sold in 2024.
Renault trucks
In 2024, the Lyon site launched a 100% electric Renault Trucks truck with long range, addressing the challenges of the European ecological transition. 1700 electric trucks sold in 2024.
Goals
As a user interface designer, I contributed to the launch of this truck by creating a motion design presentation video with the local design team. The goal was to highlight the vehicle's technological innovations and create a strong emotional impact on customers. The final version, used by the communications department, exceeded 1 million views on YouTube.
Goals
As a user interface designer, I contributed to the launch of this truck by creating a motion design presentation video with the local design team. The goal was to highlight the vehicle's technological innovations and create a strong emotional impact on customers. The final version, used by the communications department, exceeded 1 million views on YouTube.
project features
project features
Definition of the visual identity for the driving screens and contribution to the design of the on-board interface from the vehicle's initial phases.
Definition of the visual identity for the driving screens and contribution to the design of the on-board interface from the vehicle's initial phases.
Definition of the visual identity for the driving screens and contribution to the design of the on-board interface from the vehicle's initial phases.
Storyboard design to guide the 3D production and structure the visual narrative, including the definition of camera movements and sequence logic.
Storyboard design to guide the 3D production and structure the visual narrative, including the definition of camera movements and sequence logic.
Storyboard design to guide the 3D production and structure the visual narrative, including the definition of camera movements and sequence logic.
Creation of embedded interface animations in After Effects, including 2D/3D transitions and ending sequences to ensure visual consistency throughout the film.
Creation of embedded interface animations in After Effects, including 2D/3D transitions and ending sequences to ensure visual consistency throughout the film.
Creation of embedded interface animations in After Effects, including 2D/3D transitions and ending sequences to ensure visual consistency throughout the film.